your business Dealings with
Chinese Tourists

Chinese Tourists: What Should Tourism-Related Businesses in Europe Expect after Covid-19? Ripe for Picking: The Chinese consumer market explained Despite what may feel like a backwards step recently with new restrictions in force due to the corona crisis, it’s not all doom and gloom as there are signs that the Chinese economy is well on its way to recovery. This presents tremendous opportunities for European luxury goods and tourism businesses.

Chinese New Year 2019: What Should Tourism-Related Businesses in Europe Expect? How Many Outbound Chinese Travellers? During Chinese New Year (Spring Festival), more than 400 million Chinese people will be travelling. Most of them will use the official holidays to see family members and friends in other parts of China, but already about seven million tourists will travel overseas in 2019. Last year, the number of Chinese outbound travellers during Chinese New Year amounted to 6.5 million people.

Why you should pay more attention to Chinese outbound tourism in 2019? At years end we would like to look back at the evolution of Chinese outbound tourism and provide you with also with some insights about the future development.  

WHICH SOCIAL MEDIA TO USE TO BECOME VISIBLE FOR CHINESE TOURISTS? Chinese consumers make extensive use of digital technology, such as internet and mobile devices. Out of the total online population of about 772 million people in 2017, most of them used a smartphone for internet searches, communication via social media as well as for online shopping.

Insights from Chinese New Year 2018 – For the European Tourism and Retail Industry Preferred Countries Chinese New Year travellers with Europe as their destination love Italy and Spain the most, while they are increasingly interested in spending their Spring Festival Holidays in Eastern European countries.

The CHINESE NEW YEAR 2018- Relevance for the EUROPEAN TOURISM and RETAIL INDUSTRY For Chinese people, the Lunar New Year Festival represents the most important traditional holiday. Most of them have a 7-10 day-long holiday which allows them to travel within China for family reunions or abroad. Although most of the Chinese tourists going abroad will travel to Asia.

Importance of Tourists from China for Europe – A Look at the City of Hamburg We want to know how important Chinese travellers have become for the European tourism and retail industries, taking the city of Hamburg as a case in point. Hamburg, one of the major German cities, belongs to the top 5 preferred destinations of Chinese tourists visiting the country.

The 2018 EU–CHINA TOURISM YEAR – MUST-KNOW THINGS FOR THE EUROPEAN RETAIL AND TOURISM INDUSTRIES The decision to jointly organise the 2018 EU–CHINA TOURISM YEAR was made at the EU–China Summit in July 2016. At the heart of this policy is a co-op marketing programme which aims at increasing the tourist interflow between the EU and China.

CHINESE SINGLES’ DAY 2017 – TAKE AWAYS for the European Retail and Tourism Industry What do you associate with the 11th November? In Germany, for example, the carnival season starts on 11.11. This year, about 70,000 revellers came together in the centre of Cologne to celebrate the opening of the carnival season.

Importance of Tourists from China for Europe – A Look at the City of Cologne We want to know how important Chinese travellers have become for the European tourism and retail industries, taking the city of Cologne as a case in point. Cologne, one of the major German cities, belongs to the top 5 preferred destinations of Chinese tourists visiting the country.