Episode 30: Crack the code to set your business up for Chinese luxury Travelers coming 2025 to Europe

In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with mixed news about this market and are seeking straightforward insights to decide whether to focus on it and how to get started easily. This episode provides exactly that.

Join me, alongside my guest Jay Munro Michell from the European Tourism Association (ETOA), as we uncover essential market insights and actionable strategies:

We will cover:

Are Chinese travelers coming back to Europe in 2025? Discover the latest statistics and trends.
Which travel segment is returning to Europe? Learn why this segment is ideal for high-quality businesses like yours.
Which European business sectors will benefit the most? Find out the key opportunities for your business in 2025.
How to attract Chinese luxury consumers. Unlock the ultimate two-step formula for success to get started in no time

The Chinese tourism market in Europe is a goldmine for high-quality businesses. Unlocking its potential requires preparation, and this episode arms you with the knowledge and tools to succeed. Don’t miss out on these actionable recommendations to set your business up for growth in 2025 and beyond.

RESOURCES mentioned in this episode:

1) THE CHINESE TOURISTS STARTER MANUAL 2025 - GET YOUR FREE RESOURCE

Looking to unlock the Chinese luxury tourist market for your business in Europe in 2025?

This free guide is your go-to resource for understanding and attracting high-value Chinese travelers. Inside, you’ll find:

Key insights about Chinese luxury tourists and their preferences in 2025.
A simple, 2-step strategy to start marketing your business to this lucrative audience.
Practical tips to tailor your offerings and align with cultural expectations.

Position your business as a top choice for Chinese travelers and make 2025 your most successful year yet.
Download your free copy – click here

2)ETOA

You can find more information about ETOA – European Tourism Association - click here

3) CEM

You can find out more information about CEM – China European Marketplace 2025– taking place in May 2025 in Beijing & Shanghai – click here

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