Episode 36: Summer 2026: Crack the Code to Increase Your Asset Value

Many European luxury hospitality, luxury retail and premium tourism businesses are currently facing the same challenge.

Traditional source markets are becoming less predictable.

Luxury spending has softened.

Operating costs remain high.

And protecting healthy profit margins has become more challenging than ever.

If you're asking yourself where your next profitable growth opportunity will come from, this episode is for you.

Join me as I share the latest market insights, explain what they mean for your business, and reveal one of the biggest opportunities European luxury businesses should be paying attention to right now.

We will cover:

• Who is Europe's number one outbound long-haul market this summer? Discover the latest insights from the European Travel Commission.
• The three key trends shaping Chinese Luxury FIT travel in Summer 2026. Learn what is changing—and why it matters for your business.
• Why this customer segment represents one of the highest-value opportunities for European luxury businesses.
• The 2-Step Starter Formula to unlock this opportunity.

If you're looking to diversify your revenue, strengthen your business and unlock hidden asset value, don't miss this episode.

RESOURCE MENTIONED IN THIS EPISODE

FREE EXECUTIVE MANUAL

Revenue Diversification in European Luxury Hospitality & Retail 2026

The Strategic Role of Chinese Luxury FIT Travellers

Would you like to explore this opportunity in more depth?

My complimentary Executive Manual has been developed specifically for European luxury hospitality, luxury retail and premium tourism businesses that want to better understand the Chinese Luxury FIT market and prepare their business for this high-value customer segment.

Inside you'll discover:

✅ Why Chinese Luxury FIT travellers represent one of Europe's highest-value international customer segments.

✅ The latest market insights and travel behaviour shaping this opportunity.

✅ A simple framework to help you start exploring this market.

✅ Practical ideas to help diversify your revenue, strengthen business resilience and unlock hidden asset value.

Download your complimentary Executive Manual and prepare your business for one of Europe's most significant luxury tourism opportunities in 2026.

Click here to listen on iTunes or Spotify.