In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?With ongoing uncertainty in traditional markets like the U.S., now is the time to explore growth opportunities with Chinese outbound tourism. If you're unsure whether this is the right segment for your business, this episode is designed to give you clarity, insight, and a practical roadmap forward.Join me as I explore the latest travel trends and a unique, easy-to-implement 2-step formula to help you attract and serve
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