If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing:Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025. In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Europe?Get a clear picture of Chinese traveler volume, demand, and where they’re spending. How Much Are Chinese Luxury FITs Really Spending?Real numbers that show why this segment is outperforming
Read More
