Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the second part of my fully booked ETOA webinar,“Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA. With 500 signups and more than 200 participants live, the webinar underscored a crucial question European luxury tourism leaders are asking: How can European luxury tourism–related businesses set themselves up for the traveller segment that will have the greatest impact
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