Episode 25: Matching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer’s Secrets Revealed

In this episode,  Jay Munro Michell from the European Tourism Association (ETOA) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chinese luxury travelers in Europe in 2024 and beyond.

Is there a seasoned organization assisting European luxury tourism businesses in tapping into the Chinese luxury visitor market? Throughout this episode, Jay will provide detailed information to address this crucial question. Additionally, expect to gain invaluable knowledge such as:

  • Unveiling essential facts about ETOA and the support it can extend to your business.
  • Exploring the event scheduled for May 2024, offering a gateway to kickstart your success story in the Chinese tourist market.
  • Discovering the unique two-step formula of "Be Ready for Chinese Luxury Buyers Organization," designed to equip you adequately and maximize outcomes from meetings with Chinese buyers.

And get much more insight for your high-quality business in Europe.

The Chinese tourism market in Europe represents a goldmine of untapped potential for businesses like yours. Its current significance merely scratches the surface, holding the promise of substantial future growth. By embracing the insightful recommendations shared in this episode, you'll be equipped with the knowledge and tools necessary to unlock vast opportunities within this highly profitable market.


RESOURCES mentioned in this episode:


You can find more information about ETOA – European Tourism Association - click here

2) CEM

You can find out more information about CEM – China European Marketplace 2024 – taking place in May 2024 in Shanghai – click here


Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your medium-sized high-quality business in Europe - stop STRUGGLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.

Click here to apply for your free session

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