Uncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to increase revenue, offset rising energy costs, and decrease spending power among your customer base. You're looking for the right target segment, one that's ready to spend big on travel and shopping in Europe. But can the first wave of Chinese consumers be the right target segment for your business? You're curious about if the first wave of Chinese visitors needs your focus? In this episode, I will provide you with detailed answers
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