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  Chinese New Year 2019: What Should Tourism-Related Businesses in Europe Expect? How Many Outbound Chinese Travellers? During Chinese New Year (Spring Festival), more than 400 million Chinese people will be travelling. Most of them will use the official holidays to see family members and friends in other parts of China, but already about seven million tourists will travel overseas in 2019. Last year, the number of Chinese outbound travellers during Chinese New Year amounted to 6.5 million people.
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Why you should pay more attention to Chinese outbound tourism in 2019? At years end we would like to look back at the evolution of Chinese outbound tourism and provide you with also with some insights about the future development.  
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WHICH SOCIAL MEDIA TO USE TO BECOME VISIBLE FOR CHINESE TOURISTS? Chinese consumers make extensive use of digital technology, such as internet and mobile devices. Out of the total online population of about 772 million people in 2017, most of them used a smartphone for internet searches, communication via social media as well as for online shopping.
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