WHICH SOCIAL MEDIA TO USE TO BECOME VISIBLE FOR CHINESE TOURISTS? Chinese consumers make extensive use of digital technology, such as internet and mobile devices. Out of the total online population of about 772 million people in 2017, most of them used a smartphone for internet searches, communication via social media as well as for online shopping.
Read More
Insights from Chinese New Year 2018 – For the European Tourism and Retail Industry Top Destinations For Chinese Tourists Chinese New Year travellers with Europe as their destination love Italy and Spain the most, while they are increasingly interested in spending their Spring Festival Holidays in Eastern European countries.
Read More
The CHINESE NEW YEAR 2018- Relevance for the EUROPEAN TOURISM and RETAIL INDUSTRY For Chinese people, the Lunar New Year Festival represents the most important traditional holiday. Most of them have a 7-10 day-long holiday which allows them to travel within China for family reunions or abroad. Although most of the Chinese tourists going abroad will travel to Asia.
Read More
