Insights from Chinese New Year 2018 – For the European Tourism and Retail Industry Preferred Countries Chinese New Year travellers with Europe as their destination love Italy and Spain the most, while they are increasingly interested in spending their Spring Festival Holidays in Eastern European countries.
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The CHINESE NEW YEAR 2018- Relevance for the EUROPEAN TOURISM and RETAIL INDUSTRY For Chinese people, the Lunar New Year Festival represents the most important traditional holiday. Most of them have a 7-10 day-long holiday which allows them to travel within China for family reunions or abroad. Although most of the Chinese tourists going abroad will travel to Asia.
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Importance of Tourists from China for Europe – A Look at the City of Hamburg We want to know how important Chinese travellers have become for the European tourism and retail industries, taking the city of Hamburg as a case in point. Hamburg, one of the major German cities, belongs to the top 5 preferred destinations of Chinese tourists visiting the country.
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