In this episode, I will break down indispensable insights for owners and managers of high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2026. Right now, you see your focus market not performing as it did, and you might, and you would like to find more information about the Chinese FIT Luxury Market Segment coming to Europe; however, you might feel overwhelmed with mixed news about this market and are seeking straightforward insights to decide whether to focus on it and how to get started easily. This episode provides exactly that. Join me as I uncover
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Archives for Podcast
Episode 34: The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 —The 3-Step Strategy Every Leader Needs
Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the second part of my fully booked ETOA webinar,“Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA. With 500 signups and more than 200 participants live, the webinar underscored a crucial question European luxury tourism leaders are asking: How can European luxury tourism–related businesses set themselves up for the traveller segment that will have the greatest impact
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Episode 33: The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 — Indispensable Insights Every Leader Needs
Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the first part of my fully booked ETOA webinar,“Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA. With 500 signups and more than 200 participants live, the webinar underscored a crucial question European luxury tourism leaders are asking: Who are the real top spenders shaping Europe’s luxury tourism industry for 2026? In Part 1 of this podcast mini-series,
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