Archives for Podcast

If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.  The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing:Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025.  In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Europe?Get a clear picture of Chinese traveler volume, demand, and where they’re spending. How Much Are Chinese Luxury FITs Really Spending?Real numbers that show why this segment is outperforming
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In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?With ongoing uncertainty in traditional markets like the U.S., now is the time to explore growth opportunities with Chinese outbound tourism. If you're unsure whether this is the right segment for your business, this episode is designed to give you clarity, insight, and a practical roadmap forward.Join me as I explore the latest travel trends and a unique, easy-to-implement 2-step formula to help you attract and serve
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In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with mixed news about this market and are seeking straightforward insights to decide whether to focus on it and how to get started easily. This episode provides exactly that. Join me, alongside my guest Jay Munro Michell from the European Tourism Association (ETOA), as we uncover essential market insights and actionable strategies: We will cover:Are Chinese travelers coming back to Europe in 2025? Discover the latest statistics
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