Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the second part of my fully booked ETOA webinar,“Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA. With 500 signups and more than 200 participants live, the webinar underscored a crucial question European luxury tourism leaders are asking: How can European luxury tourism–related businesses set themselves up for the traveller segment that will have the greatest impact
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Episode 33: The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 — Indispensable Insights Every Leader Needs
Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the first part of my fully booked ETOA webinar,“Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA. With 500 signups and more than 200 participants live, the webinar underscored a crucial question European luxury tourism leaders are asking: Who are the real top spenders shaping Europe’s luxury tourism industry for 2026? In Part 1 of this podcast mini-series,
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Episode 32: Crack the China Code: How to Attract Chinese Luxury Travelers to Europe in Summer 2025 — and Beyond
If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing:Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025. In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Europe?Get a clear picture of Chinese traveler volume, demand, and where they’re spending. How Much Are Chinese Luxury FITs Really Spending?Real numbers that show why this segment is outperforming
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