Archives for Podcast

Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the first part of my fully booked ETOA webinar,“Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA. With 500 signups and more than 200 participants live, the webinar underscored a crucial question European luxury tourism leaders are asking: Who are the real top spenders shaping Europe’s luxury tourism industry for 2026? In Part 1 of this podcast mini-series,
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If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.  The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing:Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025.  In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Europe?Get a clear picture of Chinese traveler volume, demand, and where they’re spending. How Much Are Chinese Luxury FITs Really Spending?Real numbers that show why this segment is outperforming
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In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?With ongoing uncertainty in traditional markets like the U.S., now is the time to explore growth opportunities with Chinese outbound tourism. If you're unsure whether this is the right segment for your business, this episode is designed to give you clarity, insight, and a practical roadmap forward.Join me as I explore the latest travel trends and a unique, easy-to-implement 2-step formula to help you attract and serve
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