Many European luxury hospitality, luxury retail and premium tourism businesses are currently facing the same challenge. Traditional source markets are becoming less predictable. Luxury spending has softened. Operating costs remain high. And protecting healthy profit margins has become more challenging than ever. If you're asking yourself where your next profitable growth opportunity will come from, this episode is for you. Join me as I share the latest market insights, explain what they mean for your business, and reveal one of the biggest opportunities European luxury businesses should be paying attention to right now. We will cover:Who is Europe's number one outbound long-haul market this summer? Discover the
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Archives for Podcast
Episode 35: Crack the code to set your business up for Chinese luxury Travelers coming 2026 to Europe
In this episode, I will break down indispensable insights for owners and managers of high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2026. Right now, you see your focus market not performing as it did, and you might, and you would like to find more information about the Chinese FIT Luxury Market Segment coming to Europe; however, you might feel overwhelmed with mixed news about this market and are seeking straightforward insights to decide whether to focus on it and how to get started easily. This episode provides exactly that. Join me as I uncover
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Episode 34: The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 —The 3-Step Strategy Every Leader Needs
Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the second part of my fully booked ETOA webinar,“Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA. With 500 signups and more than 200 participants live, the webinar underscored a crucial question European luxury tourism leaders are asking: How can European luxury tourism–related businesses set themselves up for the traveller segment that will have the greatest impact
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