Archives for Podcast

Episode 3: Low hanging fruits part 2 – an ignored target audience you should not miss out

In this episode:  I’m going to share my secrets with you on how to grab that “low-hanging fruit” and tap into the Chinese tourist market as a European business owner. I will talk with you about the often "ignored audience" of Chinese high end consumers living in Europe. Key insights you will learn in this episode:Why you should focus on this  Chinese high end consumers living in Europe The  spending categories  of Chinese high-net worth consumers and which businesses, in particular, can most benefit from them.How you can move into this market successfully.I hope this episode inspired you to put this lucrative
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Episode 2: Low hanging fruits part 1 – an overseen target audience you can benefit from

In this episode:  I’m going to share my secrets with you on how to grab that “low-hanging fruit” and tap into the Chinese tourist market as a European business owner. I will talk with you about the often "overseen segment" of Chinese students living in Europe. Key insights you will learn in this episode:Why you should not overlook Chinese students living in Europe The spending preferences of Chinese students and which businesses, in particular, can most benefit from them.How you can move into this market successfully.I hope this episode gives you an insight into the positive impact that this segment could have
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Episode 1: Attracting Chinese consumers will massively benefit your turnover

Hi there! In this first episode, I’d like to share with you the significance of the Chinese consumers market for your Europe-based business. I will break down for you the relevant insights you need to know to decide if this market – is the right one for your business to focus on. I’ll also tell you about a competition I have ongoing right now to celebrate the launch of my new podcast with you!Key insights you will learn in this episode:Why Chinese consumers are an interesting target group in 2022 for your business The Market development prognosis for the upcoming yearsHow
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