Archives for Podcast

Episode 16: Uncover the formula to benefit from the high spending power of Chinese luxury consumers during Chinese New Year in Europe

In this episode, I'll show you how you, as the owner of a high-quality European tourism-related business, can attract Chinese luxury consumers during the Chinese New Year Travel period in Europe and how this target market can increase your turnover during the low travel season in Europe. Regardless of whether you are a hotel, department store, luxury retailer, or another tourism-related business, you are aware that during the low travel season in Europe, there are fewer revenues for your company. Therefore, in order to achieve high turnover during the off-season, it is essential for your business to concentrate on the most profitable
Read More

Episode 15: Chinese Tourists Back To Europe 2023 Secrets Revealed for European Tourism-Related Businesses

In this episode, I will break down for you what you as a European tourism-related business owner can expect from the Chinese outbound tourism market in 2023.You realize since mid-2022 there are a lot of news about the Covid policy in China and of course, this also has an impact on the Chinese outbound tourism market. -For many European businesses, it is unclear what to expect from the Chinese tourism market in the upcoming months.It is important for your business-To get clarity if you can benefit from the spending power of the new wave of Chinese tourists in Europe.-To get
Read More

Episode 14: Boost your turnover in the low travel period in Europe by attracting Chinese luxury Consumers

In this episode, I will uncover for you how you as a European tourism-related business owner can attract Chinese luxury visitors in Europe during the golden week and why this target segment can boost your turnover during the low travel season in Europe.You realize as a European tourism-related business that in the low travel season in Europe, there are fewer revenues for your business no matter if you are a hotel, a department store – a luxury retailer – or other tourism-related business.So it is important for your business to focus on the most lucrative target segment which is now
Read More