Archives for Podcast

In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?With ongoing uncertainty in traditional markets like the U.S., now is the time to explore growth opportunities with Chinese outbound tourism. If you're unsure whether this is the right segment for your business, this episode is designed to give you clarity, insight, and a practical roadmap forward.Join me as I explore the latest travel trends and a unique, easy-to-implement 2-step formula to help you attract and serve
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In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with mixed news about this market and are seeking straightforward insights to decide whether to focus on it and how to get started easily. This episode provides exactly that. Join me, alongside my guest Jay Munro Michell from the European Tourism Association (ETOA), as we uncover essential market insights and actionable strategies: We will cover:Are Chinese travelers coming back to Europe in 2025? Discover the latest statistics
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Get ready to uncover essential insights as an owner or manager of a medium-sized, high-quality tourism-related business in Europe! In this episode, we explore the critical factors for thriving with the return of Chinese luxury travelers during the upcoming Golden Week travel period and beyond in 2024. The essential question is: Are Chinese luxury tourists returning to Europe in the fourth quarter of 2024 the right target segment you need to focus on? With a flood of varying news and information, you might feel overwhelmed. Get straightforward market insights to help you make an informed decision on whether to focus on this
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