Archives for Podcast

Episode 15: Chinese Tourists Back To Europe 2023 Secrets Revealed for European Tourism-Related Businesses

In this episode, I will break down for you what you as a European tourism-related business owner can expect from the Chinese outbound tourism market in 2023.You realize since mid-2022 there are a lot of news about the Covid policy in China and of course, this also has an impact on the Chinese outbound tourism market. -For many European businesses, it is unclear what to expect from the Chinese tourism market in the upcoming months.It is important for your business-To get clarity if you can benefit from the spending power of the new wave of Chinese tourists in Europe.-To get
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Episode 14: Boost your turnover in the low travel period in Europe by attracting Chinese luxury Consumers

In this episode, I will uncover for you how you as a European tourism-related business owner can attract Chinese luxury visitors in Europe during the golden week and why this target segment can boost your turnover during the low travel season in Europe.You realize as a European tourism-related business that in the low travel season in Europe, there are fewer revenues for your business no matter if you are a hotel, a department store – a luxury retailer – or other tourism-related business.So it is important for your business to focus on the most lucrative target segment which is now
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Episode 13: Crack the code to sell to Chinese luxury shoppers online

In this episode, I will reveal to you how you as a European business owner can crack the code to reach and to sell Chinese luxury shoppers online so that you can unlock the financially most attractive market in the world.You realize as European luxury brands department store a retailer that the Chinese outbound tourism market did unfortunately so far not bounce back from the COVID crisis. Right now, Chinese consumers are buying more luxury goods in China and not in Europe as it was before the pandemic crisis. Therefore it is necessary to see how you can adapt your
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