Archives for Podcast

Episode 11: Cracking the segmentation criteria  to maximize sales

In this episode, I am revealing with you whether Chinese female consumer or their male counterpart, who is more relevant for your business in Europe. Uncover the relevant insights in this episode that will help you to set the best focus to maximize your sales potential. You might assume this information cannot be so crucial for your business. But, you will be surprised to realize how important this key fact is for the success of your strategy. Key insights you will learn:-  Which segment is more relevant – for your business in Europe? – Get the relevant facts and figures about the Chinese female and
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Episode 10: Chinese Consumers for European Hotels Secrets

In this episode, I am sharing with you why for European Hotels Chinese consumers are right now a rewarding target group to focus on. You might assume this target segment can not be so interesting for your business as European Hotel. But, you’ll be surprised with what you’ll learn in this episode.Key insights you will learn:- The relevant facts and figures about the Chinese consumer market in Europe for European hotels.- The major hotel categories which Chinese consumers like to book as accommodation during their stay in Europe. - Uncover the 2-step – success formula created for European hotels –
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Episode 9: European Retailers Crack the Chinese Consumers Code

In this episode, I’m illustrating to you why as a European retailer you should not miss out on attracting Chinese consumers right now. You might think this target segment can not be so interesting for your business as European Retailer or Shop owner. But, you’ll be surprised with what you’ll learn in this episode. Key insights you will learn: - The relevant facts and figures about the Chinese consumer market in Europe – for European retailers. - The two major areas where Chinese consumers spend the most of their money. - Uncover the 2-step – success formula created for European retailers – to quickly get
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